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Public Cloud

Public Cloud refers to the use of IT infrastructure via the internet – flexible, scalable, but often complex and with data privacy concerns.

For developers, it's a playground of endless possibilities.
For businesses: a question of responsibility, compliance, and cost control.
For us: a tool – powerful, but not always the best solution.

What is Public Cloud?

In a Public Cloud setup, computing power, storage, and services are provided by a vendor – usually based on a pay-as-you-go model.

Key characteristics:

  • Access via the public internet
  • Resources managed via portals, APIs, or CLI
  • Usage-based billing
  • Shared infrastructure with multi-tenancy

Examples:

Advantages of Public Cloud

  • Rapid scaling – new systems available in minutes
  • Global availability – data centers around the world
  • Broad ecosystem – hundreds of services for every use case
  • Self-service – full control for developers

Challenges and Risks

  • Data privacy: Many providers are US-based – GDPR and data sovereignty must be actively addressed.
  • Complexity: Networks, security, IAM – everything needs proper configuration.
  • Cost control: Many small services can add up – often hard to predict.
  • Vendor lock-in: Proprietary tools can make migration difficult.

Public Cloud is powerful – but also demanding.
It requires know-how, monitoring, and accountability.

How RiKuWe Approaches It

We use Public Cloud only when it fits the project – for example, when:

  • global availability is essential
  • a specific service (e.g., text recognition, transcription, AI) only makes sense in the cloud
  • clients already use existing cloud infrastructure

By default, we prefer European providers – or operate infrastructure directly on-premises.

Our toolchain (e.g., GitOps, CI/CD, monitoring) is cloud-independent – whether it's AWS, Hetzner, or your own infrastructure.

Alternatives

Summary

Public Cloud is a tool – not a goal in itself.

It offers great potential, but also comes with challenges.
For many projects, a focused, well-managed setup is the better choice.

At RiKuWe, we think in terms of responsibility – not “instances per hour”.

Frequently Asked Questions

Is Public Cloud always the best choice?

Not necessarily. It’s ideal for some projects – but for others, it may be overkill or problematic in terms of data privacy. We assess this on a case-by-case basis.

Can RiKuWe operate infrastructure in the Public Cloud?

Yes. We are cloud-agnostic – and can run infrastructure in AWS, Azure, or GCP if requested. Our toolchain remains the same – documented, versioned, and transparent.

What’s the difference between Public and Private Cloud?

Public Cloud is shared and accessed over the internet. Private Cloud is dedicated infrastructure – typically offering more control and better compliance.

What does Public Cloud cost?

That depends heavily on usage and setup. Many small services can add up to unexpectedly high costs – good planning is essential.

Is RiKuWe cheaper than Public Cloud?

Not necessarily in terms of raw resources – but often more economical in total cost due to support, clearly defined packages, and reduced internal overhead.